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International Marketing Specialist
Position Title:
Businiess
Reporting to:
International Market Director
Location:
Suzhou
Tasks and Responsibilities:
Job Responsibilities
1.Responsible for Google SEO and SEM, as well as Google overseas advertising placement, including but not limited to: account building, advertising material planning, optimization and other work; In response to the ranking rules and regulations of search engines, formulate detailed and executable placement strategies. Based on business development needs, through placement and competitor data analysis, develop Google execution and optimization plans, and independently complete website optimization. By using website analysis tools such as Ahrefs, SEMrush, and GA, data on channels, advertising creative performance, ROI, etc. are analyzed and summarized.
2. Plan and organize various international marketing activities, including exhibitions, forums, etc., to promote product promotion and customer interaction.
3. Establish and maintain good relationships with international clients, handle related affairs and provide high-quality customer service.
Participate in market research and analysis, formulate feasible market promotion strategies, and carry out effective promotion and marketing activities.
Requirements:
Job Requirements:
1.Bachelor's degree or above, with a background in marketing, international trade or related fields. Working experience in the photovoltaic or building materials industry is preferred.
2. Have certain experience in organizing and executing offline exhibitions and events. Experience in exhibition project management is a plus.
3. Rich experience in managing digital media, social media and KOL resources. Understand social media platforms, emerging online media trends and user habits; Those with overseas SNS social media operation and promotion experience are preferred.
4. Have overseas advertising placement experience and be familiar with the advertising placement logic of Google/Facebook/Tiktok, etc. Be proficient in the features and back-end tool operations of overseas advertising platforms such as Google Adwords and Bing Ads;
5. Possess excellent customer thinking, outstanding insight and communication skills;
3. Good English communication skills are required. Those with additional language proficiency will be given priority.
5. Short-term business trips are acceptable.
If this role looks like your next challenge, please send us your application to junqing.pan@goodwe.com
